Marketing and customer segmentation

Industry Insights

RFM Analysis in Planfix: How to Identify Your “Golden” Customers

If you want to run a successful business, segmenting your customer base is one of the most powerful tools at your disposal. I mean, wouldn’t it be great if you could know exactly which customers are your biggest fans, which ones…

May 23, 2025 12 min read 387
Use Cases

Dynamic customer segmentation in Planfix

"Yes, of course. We do that!" This was our answer to a user's request. And that request was as follows: "Please make a note or video tutorial about dynamic customer…

March 10, 2023 4 min read 388
Teamwork

Planfix Content Plan

This guide outlines the steps to develop a content plan and automate workflows in Planfix. At our company, Planfix integrates all of our business processes, including…

November 24, 2023 3 min read 419
Industry Insights

TOP 12 All-in-One Business Platforms for Media Companies

Discover the best all-in-one platforms for media companies that unify CRM, projects, and billing to boost collaboration and streamline workflows.

October 30, 2026 20+ min read 65
Teamwork

Customer Base Segmentation: Boosting Sales and Strengthening Loyalty

Grouping customers based on their preferences, buying habits, and behaviors is a great way for companies to fine-tune their marketing. That way, their campaigns feel…

April 29, 2025 7 min read 382
News

What’s New in Planfix: November

We have integrated Planfix with SMS services: Twilio, Plivo, Vonage, Telnyx, SimpleTexting, TextUs. We've added a search for the planner filters by name. So now it's…

December 1, 2022 2 min read 403

Marketing and customer segmentation in Planfix

Marketing teams can plan content on a Planfix Planner board and keep customer segments up to date with contact fields, filters and scripts. A contact filter can be linked to a mailing list in services such as MailChimp or Brevo, and only email addresses are sent. The RFM analysis guide walks through a full segmentation setup.