Marketing and customer segmentation

Use Cases

RFM Analysis in Planfix: How to Identify Your “Golden” Customers

If you want to run a successful business, segmenting your customer base is one of the most powerful tools at your disposal. I mean, wouldn’t it be great if you could know exactly which customers are your biggest fans, which ones…

May 23, 2025 12 min read 332
Use Cases

Dynamic customer segmentation in Planfix

"Yes, of course. We do that!" This was our answer to a user's request. And that request was as follows: "Please make a note or video tutorial about dynamic customer…

March 10, 2023 4 min read 362
Teamwork

Planfix Content Plan

This guide outlines the steps to develop a content plan and automate workflows in Planfix. At our company, Planfix integrates all of our business processes, including…

November 24, 2023 4 min read 382
Teamwork

Customer Base Segmentation: Boosting Sales and Strengthening Loyalty

Grouping customers based on their preferences, buying habits, and behaviors is a great way for companies to fine-tune their marketing. That way, their campaigns feel…

April 29, 2025 7 min read 338
News

What’s New in Planfix: November

We have integrated Planfix with SMS services: Twilio, Plivo, Vonage, Telnyx, SimpleTexting, TextUs. We've added a search for the planner filters by name. So now it's…

December 1, 2022 2 min read 376

Marketing and customer segmentation in Planfix

Marketing teams can plan content on a Planfix Planner board and keep customer segments up to date with contact fields, filters and scripts. A contact filter can be linked to a mailing list in services such as MailChimp or Brevo, and only email addresses are sent. The RFM analysis guide walks through a full segmentation setup.