Customers will probably enter your funnel when
they send a direct message from Instagram. Regardless of whether they wrote to you first or you
wrote to them in response to a comment, you'll likely discuss some specifics, and you'll
definitely want to make the user a very warm lead, if not a deal.
You'll want to treat regular comments on posts
like leads. When someone comments "Very nice!" on a new offer, you can answer by saying,
"Thanks!" — or you can say, "Thanks! By the way, do you want to arrange to try it out?" ("We'll
pick a model for you," "I can offer you something new that I've wanted to offer someone for a
long time," etc.) This will put a whole new spin on working with customers on Instagram.